Attention Span

What is Attention Span?

Attention Span: A Groundbreaking Way to Restore Balance, Happiness, and Productivity is a compelling exploration by psychologist Gloria Mark, based on decades of real-world research into how digital technologies are reshaping our attention. The book challenges conventional beliefs about attention—like the overemphasis on flow and blame on technology—and proposes a more balanced, human-centered approach.

How does it work?

Mark draws from extensive “living lab” studies, tracking individuals in their natural settings using sensors, logs, and interviews. She uncovers key patterns—like how people switch screens every 47 seconds on average, and how it takes about 25 minutes to return to focus after an interruption. The book debunks myths around multitasking, flow, and digital blame.

Instead, Mark introduces a practical framework:

• Recognize four distinct attention modes: concentration, mechanical attention, apathy, and irritation.
• Learn strategies to manage internal and external distractions.
• Understand how routine tasks and deliberate breaks support attention recovery.
• Balance different attention types rather than chasing flow constantly.

This approach is backed by clear insights, relatable stories, and actionable practices.

Why is Attention Span helpful for attention?

Instead of pushing for constant deep focus, the book offers an adaptive model that respects the rhythms of human attention. By recognizing when a task requires intense focus and when it’s better to do routine or restorative activities, Mark helps readers optimize cognitive resources. The framework helps reduce stress, boost productivity, and foster sustained engagement with work, relationships, and life.

Who is Attention Span best for?

• Professionals and students struggling with distraction and digital overload
• Knowledge workers and remote teams seeking realistic focus habits
• Leaders and parents aiming to model healthy attention behaviors
• People with ADHD or executive-function challenges who need varied attention tools
• Anyone feeling burnt out and looking to recharge mental energy sustainably